Name

Rob McD

About

Rob McDaniel, The Wordbreeder, created and defined the exciting new field of Verbal Design.

"WHAT IS VERBAL DESIGN?"

Verbal Design is the practical business art of cultivating powerful, empowering relationships with words in a world saturated with corporate messaging, social media, and content networking.

In 1999 he co-founded Zenmark Verbal Design, a San Francisco based Naming and Branding Agency, where he’s worked with such clients as Sprint, Dell, HP, LG, GE, Pfizer, Novartis, Eli Lily, GM and Dolby.

Committed to increasing your power with words across all marketing channels, Rob is co-author of the books VERBAL DESIGN PRINCIPLES and CREATING PROFITABILITY.

Key Wordbreeder quote: “WORDS ARE NUTRITION. IMAGES ARE DRUGS.” (Each can be your saving grace or really mess you up.)

SUMMARY OF QUALIFICATIONS

Launched and directed a successful branding agency in San Francisco.
Performs rigorous creative development: naming, copywriting, et al.
Crafts compelling Narratives & Brand Strategies
Upgrades Your Copy, Content, and Collateral
Can serve as Marketing and Communications Director
Experienced in managing talent & supervising/inspiring creative teams.
Talent for co-creating high impact eBooks to boost sales and inspire creativity.
Designs next gen interactive media experiences (Sound-Image-Pulse)
Designs systems for faster concept navigation, integration, propagation.

EXPERIENCE

CO-FOUNDER
and WORDBREEDER

PAST CREATIVE DIRECTOR,
EXECUTIVE VP OF CREATIVE
& SENIOR NAMING CONSULTANT

ZENMARK VERBAL DESIGN, INC., San Francisco, CA. 1999-Present (currently a recurrent Consultant), http://zenmark.com

Directed Creative for naming/branding projects in a wide range of markets including: consumer electronics; telecom; pharma/healthcare; high tech; energy; security; travel; auto; consumer goods; music; TV and Film.

Named the company and created the term VERBAL DESIGN

Innovated deck creation, distillation and presentation methodologies.

Wrote THE ZEN COMMANDMENTS (principles of Verbal Design & Identity)

Performed owner, employer, manager, and executive officer duties.
Managed, supervised, evaluated, trained and motivated personnel.
Ran pitch meetings, discovery sessions and creative presentations.

Created and upgraded corporate messaging strategies and content.

VERBAL DESIGN, IDENTITY,
and BRANDING CONSULTANT

NAMING EXPERT and COPYWRITER

WORDBREEDER VERBAL DESIGN, Arcata, California. 2009 – Present. http://verbaldesign.com

Since phasing out of his leadership role at Zenmark (and re-locating to the Redwood Coast for family reasons), Rob has performed a wide variety of marketing and branding work for companies such as ResolutionCare, Nectar Product Development, SafeCourse ("Stay Alive Driving"​), Seven Stones Leadership ("SUSTABU: Sustainable Abundance"), Zenmark Verbal Design, Strategic eMarketing (a Eureka-based agency), Aluminum Consulting Engineers, Marimba One and Justafari Productions, where he collaborated on treatments, scripts and promotional materials for television shows and movies.

Wordbreeder is a Verbal Design Consulting Firm specializing in the advancement of word-fueled corporate communications. Among the Wordbreeder services:

  • Creating distinctive, memorable Names & Taglines

  • Developing integrated Verbal Design Ecosystems

  • Creating high-impact ebooks to captivate attention

  • Optimizing Naming Architecture

  • Creating Cognitive Directives ("Trance Codes"​)

  • Fine-Tuning Corporate Messaging

  • Upgrading Copy, Content & Collateral

  • Training Personnel to Powerfully Apply the Principles of Verbal Design

DIRECTOR OF MARKETING
AND COMMUNICATIONS

SAFECOURSE DRIVING PROGRAMS, Boone, North Carolina, September 2013 thru present. http://safecourse.com

SafeCourse video created and hosted by Rob McD--​>
http://www.usdrivertraining.com/collision-avoidance.php

Created new company name/tagline SafeCourse "Stay Alive Driving"​

Developed "The Safe Driving Stairway"​ graphic and other collateral to instantly position the defensive driving competition as a step below SafeCourse'​'s strategic driving programs --​> http://safecourse.com

Helped develop business with such organizations as USI Insurance FutureComp, STAM (Student Transportation Association of Massachusetts) and Boston-based Suffolk University.

  • Developing marketing strategies, names, taglines, brand narratives

  • Editing and enhancing flagship Driver Improvement Program (online and classroom versions)

  • Team development of educational and training materials

  • Wrote, produced and hosted (on-camera) a program info/promo video.

  • Content, collateral and communications creation/upgrade

  • Outreach

  • Leading presentations and meetings

  • Speech-writing; public speaking.

  • Supervising graphic design

  • Website development

  • Textbook editing.

NAMING, BRANDING, and
VERBAL DESIGN CONSULTANT

SEVEN STONES LEADERSHIP GROUP; Boston Area, October 2013 thru May 2016. http://sevenstonesleadership.com

Verbal Design, Identity, and Branding consultation for a diverse New England based team of Organizational Leadership Consultants, Facilitators & Coaches (with clients such as Yale University and Pfizer).

Designing the communication strategy, nomenclature system, brand narrative, flagship content, key speeches, and marketing/advertising campaign for philosophically promoting SUSTAINABLE ABUNDANCE -- including creation of the catchy new word SUSTABU..

With Gina LaRoche and Jennifer Cohen (who have since landed a book deal with Parallax Press), Rob McD co-authored a high-impact, call to action ebook called THE SUSTABU MANIFESTO.

For Seven Stones, this New England based management consulting firm, Rob McD created:

  • Names
  • Taglines
  • Messaging
  • Speechwriting,
  • Branding Strategy
    ^ Integrated Nomenclature System
  • Content Creation/Upgrade (e-books, articles, etc.)
  • Developing Brand Narrative & Communications Strategy
  • Verbal Design Upgrade of Collateral, Course Material, et al.

LEAD VERBAL DESIGNER &
MARKETING BOOK AUTHOR

STRATEGIC eMARKETING, Eureka, California. 2012-2013. http://strategicemarketing.com

Co-authored (with Emanuel Rose) of CREATING PROFITABILITY and VERBAL DESIGN PRINCIPLES, which showcase some of the sales- driving and creativity-enhancing principles Rob can put into action.

Designed the symbol-sequence anchoring each big-print main idea.

Created brand copy and performed Verbal Design Upgrades of content.

EDUCATION AND CREDENTIALS

UCLA Graduate School of Theater, Film, and Television • 1991-94

• Masters of Fine Arts (MFA) in Screenwriting; plus training in Production.
• Won awards for screenplays “Torture Kitty” and “The San Diego Diet”

University of North Carolina at Chapel Hill • 1981-85

• Bachelor of Arts in Radio, TV & Motion Pictures; graduated with honors
• Bachelor of Arts in Advertising from the UNC School of Journalism

PERSONAL STATUS

Rob McD is a committed co-parent and father / stepfather of four, which greatly enhances his team management skills and storytelling capabilities. He teaches the first-ever classes in VERBAL DESIGN, an exciting new field he created and defined.

REFERENCES

Available upon request.